Furthermore some companies are moving one step ahead and paying the general public to have their vehicle wrapped with their slogan earning the driver up to £200 a month. According to statistics taken in 1998 on average a busy vehicle can be seen by 3000 people every hour, that is 3000 potential customers. This point alone shows that this is an innovative and effective method of advertising.

Remember:

• No continuous costs, once graphics are in place there is nothing more to pay.
• Vehicle wraps can be applied to all forms of vehicles.This includes cars, bikes, vans, trucks, aircraft, boats and trains.
• The vehicle will ultimately become a moving billboard transforming your company vehicles into the most cost effective advertisement yet.
• No longer are you limited to simple lettering and logos on your vehicle but you can now include product shots, imagery, brochure covers and full logos to get your message across.
• As part as an overall marketing strategy, vehicle wrapping has unbeatable advertising benefits.

Today, the personal and business vehicle dominates the outdoor landscape more than any other time in history. Vehicles can be seen on every street, in every driveway, every school, every religious institution, every shopping centre and any other location imaginable. The sheer physical dominance of the personal, public, corporate transportation coupled with the worst traffic congestion levels in history make the vehicle a natural medium for outdoor advertising. Currently, the average person spends two hours a day in their vehicle, drives more than 40 miles per day, takes four plus trips per day and travels more than forty-eight miles a day on weekends. Translated, these statistics reveal that people are outside in their vehicles looking at other vehicles, which make them perfect mobile billboards. Moreover, recent studies forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household in the future. This data suggests that the vehicle will become even more prevalent and will be seen by more people with greater exposure and frequency.

The wraps educate, entertain and inform motorists and pedestrians while they are commuting. They can reach consumers in conditions that radio, television and print are ineffective and they are appreciated for their ability to humour motorists and pedestrians as well as alleviate boredom when stuck in traffic. Most important is that "wraps" are one of the only forms of advertising that cannot be switched off, tuned out or lost in a quicksand of other advertisements.

Applying a pressure sensitive vinyl film to create a vehicle wrap may seem an easy job of placing adhesive backed vinyl film to cover a bus or truck shell but, appearances can be deceptive. Applying fleet/vehicle wraps requires a tremendous amount of patience and concentration in lining up each vinyl film element and transferring it to the vehicle. There are no special machines to apply this; it's all done by hand and is definitely not for the faint of heart. The coverage of a vinyl wrap on a bus can be akin to placing a series of large decals in exacting proportions in very specific parts of the bus. The trick is getting all the different vinyl panels to perfectly line up as one complete picture. Not easy. When applying a vinyl film on a bus, one must take into account whether the wrap is temporary or permanent, where it's going on the bus and what the material is (metal or glass). There is also the surface condition; is it smooth? Is it corrugated? Are there separations within the surface (window openings, door gaps, gas inlet hatch, etc.)? Covering windows is easy, but it requires a different kind of vinyl, a perforated one-way viewing vinyl called conravision that allows it to cover windows, yet letting passengers still see through them. Most acute in the design and manufacturing process is creating a two-dimensional product, computer-altered to be applied to compound curves